Basket bags made of abaca and other natural fibers have transcended It Bag status, but it is actually Aranaz who pioneered the #botd-worthy (bag of the day) version years before. It’s evident in the excellent craftsmanship, world-class quality (the brand exports and is popular worldwide) with just the right amount of joie de vivre to keep each design current and trendy without being too over the top.
Engaging a younger market in the recent years thanks to the popularity of baskets, the new designs are more playful, colorful with interesting shapes, and a variety of sizes. The creations blur the line between casual and dressy, making it appropriate to interchange the two ideas, yet still remaining relevant and exciting.
A visit to their newly renovated branch at the R2 Level is a whole fresh experience: new bags are delivered every week and now enjoy the spotlight together with other local brands from fashion (Amarie, Rosanna Ocampo) and accessories (Joyce Makitalo), to name a few. You can basically shop a whole outfit within the store! Old favorites like the Charlie bag (inspired by the solihiya weave) is reinvented with a new shape sans the logo to see how the market responds, following the absence of blatant branding that’s apparent in fashion worldwide. Whichever way, it still remains a classic choice for women looking for a clutch that’s a cross between modern and traditional.
Craving for a good size tote for all your needs? A newly delivered oversized basket version is perfect for a weekend sojourn but is just as useful for grocery shopping and even to yoga class, thanks to the roomy design. Easy to carry and fill up, an ideal bag for the mom on the go. Now, that’s great innovation!