ArteFino once again returns to Rockwell Center this year with the theme KaPAMANA, as a testament to the Filipino people’s enduring spirit and rich legacy. The theme will not only highlight homegrown brands through bespoke creations but also revitalize local traditions by incorporating modern perspectives into their community. Running from August 22 to 25, the renowned fair will be held at The Fifth at Rockwell.
Guests can also catch a glimpse of this modern touch to ArteFino’s offerings when they drop by their preview pop-up at the Rockwell Sales Lounge at Power Plant Mall, starting August 9.
Visit the Rockwell Land Sales Lounge at Power Plant Mall for a glimpse of ArteFino’s 2024 fair offerings.
Rockwell and ArteFino have had a long-standing relationship ever since the fair was introduced in 2017 at Penthouse of 8 Rockwell. This served as the first venue of what has become a highly-anticipated event in the Filipino design scene, shining a light on modern Filipino craftsmanship. Since then, the event has been staged in different venues around Rockwell Center. Their shared passion for curated experiences allows guests to immerse in the intricacies of local culture, and its potential to evolve through unique designs in fashion and lifestyle pieces.
In 2018, ArteFino centered on the theme of PAMANA, which highlighted Philippine heritage through generational connections — showcasing relationships like best friends, grandparents and grandchildren, and parents and children. The fair continues to honor cultural heritage this year but infuses a modern twist to it. As Marimel Francisco explains, “The focus remains the same, but we are turning the spotlight on contemporary expressions that are rooted in our history. It’s essentially heritage, but not in an old-fashioned way.”
Marvel in Ditta Sandico’s divine creations.
We list below some of the key highlights one can look forward to:
Inspiring KA-PAMANA Campaign
ArteFino’s KA-PAMANA campaign will showcase partnerships with notable muses including Dina Tantoco, Tootsy Angara, Odette Pumaren, Shaira Luna, Bettina Osmeña, Apples Aberin, Makati Mayor Abby Binay, Karen Davila, Ces Drilon, Amina Aranaz, and Atty. Leni Robredo, among others. Staying faithful to its theme and to ensure that all generations are well-represented, each designer is partnered with a muse that best encapsulates their brand and designs.
Leeroy New’s Art Installation
Marvel at Leeroy New’s art installation featuring Sacred Heart Lamps in the Central Display Area. The unique and visually striking centerpiece symbolizes a new voice that’s represented through the presence of a new art form at ArteFino.
HeArteFino Collaboration
Witness a special collaboration between Patty Eustaquio and Bayo Atelier at the HeArteFino platform, blending innovative design with traditional craftsmanship. This collaboration exhibits one of the focuses of ArteFino’s movement as it is an advocacy-driven initiative committed to supporting and empowering communities by giving them an avenue, the HeArteFino collection through which they can showcase their craft.
Heritage Crafts and New Social Enterprises
Fairgoers can also get a chance to explore a diverse range of heritage crafts and brands, alongside emerging social enterprises that highlight the evolution of Filipino artistry.
New Brands to Discover
Check out exciting new brands joining the ArteFino fair this year, including Abaca and More, Alriver, Arao, Bayo Atelier, Capricho, Dani Osmena, Dwellbeing, Ermerie Studios, FOLLOW YOUR HEART BAGS, golden monstera, Isla y Palma, Jun Escario, Lumi Candles PH, Neil & Marter, Pamela Alicia, Pure Culture, Rosbert Villar, Sinaya, TM Kawpeng Designs, Toping Zamora, and VERO Fine Jewellery.
Discover statement pieces that exude Filipino craftsmanship with a hint of modern design.
Discover the Philippine culture of crafts and heritage through a contemporary lens at ArteFino’s KaPAMANA fair to be held at The Fifth at Rockwell, R5 Level of Power Plant Mall, this August 22 to 25.
